|© P L Chadwick CC-BY-SA-2.0.|
That resentment was only exacerbated when people looked at the data protection notice on the website to discover that Irish Water claims the right to use our personal information to market to us via unsolicited text messages, emails, junk mail and telephone calls and even to send salesmen to “contact the customer… in person”.
What do they propose to sell us? The website says that Irish Water or its agents may contact us about “water related products or services”, whatever those might be. Bathtubs? Swimming lessons? Boats? Perhaps we should expect phone calls at dinnertime which begin “Hi there. I’m calling you today because your body is 66% water.”
Irish Water also claims the right to send our information outside of Europe, which would allow outsourcing of their operations (for example, call centres or IT support) to a low cost location such as India. As originally drafted, their website also stated that information would be disclosed if Irish Water was bought by a third party – though they have since deleted this last point, no doubt because it is too close to the political hot potato that is privatisation of the water system.
Are Irish Water entitled to do these things with our information?
Let’s start with PPS numbers. There has been some talk of the criminal offence of requesting a PPS number without legal authority, but that is a red herring: since July Irish Water has been a specified body entitled to use PPS numbers.
However, the fact that they are seeking PPS numbers at all points to a flawed system
For example, Irish Water tell us that they need PPS numbers of children to confirm their eligibility for a water allowance. Yet the Department of Social Protection already holds this information in relation to child benefit. Rather than create an additional bureaucracy within Irish Water it would have been preferable to leave this within the existing state agency – for example, by simply adding the relevant amount to the child benefit payment. This is already being done for the household benefit, which will be increased by an additional €100 each year towards water bills without any need for anyone in Irish Water to know who is on household benefit.
(Using PPS numbers also creates a fresh problem. Many residents in Ireland - such as foreign students and foreign pensioners - will not have PPS numbers. What is to happen to their allowances?)
Quite apart from the initial request for PPS numbers there is also a problem with ongoing storage. While Irish Water may need PPS numbers to verify water allowances initially, that is no reason to continue storing them once this is done. It is a fundamental rule that personal information should not be stored for longer than necessary – especially in cases such as this, where Irish Water would end up holding a vast database which would be vulnerable to both corrupt insiders and outside attackers. Their apparent intention to store PPS numbers in this way is likely to breach data protection law - particularly if Irish Water follow through on what appears to be a half-baked plan to use PPS numbers to track down tenants for non-payment. Such a use would clearly be incompatible with the purpose for which they claim to be collecting the information.
The situation is no better in relation to marketing. For example, the assertion that Irish Water can send us unsolicited text messages and emails unless we object is wrong. Positive, opt-in consent is required by law before this can be done. Similarly, Irish Water is lacking in the mechanisms it provides to opt-out of marketing. The website makes opt-out excessively difficult by providing only a postal address and telephone number and (because it is not a freephone number) violating the requirement that opt-out should be free of charge. Indeed, it has since emerged that Irish Water staff answering that telephone number are actually unable to register opt-outs in the way promised by the privacy statement.
In relation to transferring our information outside Europe, Irish Water fails again. The website claims that “by submitting data to Irish Water” you agree to such transfers. However the fiction that you consent by filling out the registration form is unsustainable – as Irish Water is a monopoly and there is no choice but to fill out the form then any supposed consent would not be “freely given” as required by European law. Any transfer outside Europe would have to be justified in some other way.
The beleaguered head of PR has appeared on Morning Ireland attempting to extricate Irish Water from this quagmire - stating for example that Irish Water would only be direct marketing via postal inserts with bills, not by phone calls or emails. However her ad hoc assurances are meaningless while the data protection statement still claims much wider rights.
These are fundamental failures to meet basic requirements of data protection law and have already resulted in one change to the privacy statement. The Data Protection Commissioner is now also involved, and it is safe to say that her office will also insist on further changes. However it is astonishing that it is only at this late stage that the privacy issues involved are being given the attention which should have been there from the start.
For more see this excellent series of posts from Daragh O'Brien, who has been on top of the issue from the start: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10.